With Deathproof’s first two activations having been carried out with some personal inspiration and meaning, I (Steen Jones) decided that our next one was going to be fun, lighthearted and for the people. Which people? I was unsure of who. This said, I had literally no idea where to start, all I had was a bad Dad joke.
Deathproof x Young Henrys 5th Birthday Bash
When our Young Henrys hermanos asked to join forces in celebrating their 5 years of kicking ass with a kickass party - we were all the way down.The Young Henrys neon shone bright and by itself for the night and Nightsweat, Noble Cut and YH brews flowed freely alongside plenty of tasty eats devoured from the kitchen.
Deathproof x Rites of Passage Tattoo Festival (Melbourne)
You miss 100% of the shots that you don’t take... right?If it wasn’t for Wayne Gretzky and his motivating quote that seems to fuel every crazy idea of mine or an ingrained aspiration to conquer whatever I (Steen Jones) set my mind to, our Deathproof pop-up bar may never have hit the road or opened it’s doors.