Activation

Deathproof x Young Henrys: "Wish You Were Beer"

Deathproof x Young Henrys: "Wish You Were Beer"

With Deathproof’s first two activations having been carried out with some personal inspiration and meaning, I (Steen Jones) decided that our next one was going to be fun, lighthearted and for the people. Which people? I was unsure of who. This said, I had literally no idea where to start, all I had was a bad Dad joke.

Deathproof x Rites of Passage Tattoo Festival (Melbourne)

Deathproof x Rites of Passage Tattoo Festival (Melbourne)

You miss 100% of the shots that you don’t take... right?If it wasn’t for Wayne Gretzky and his motivating quote that seems to fuel every crazy idea of mine or an ingrained aspiration to conquer whatever I (Steen Jones) set my mind to, our Deathproof pop-up bar may never have hit the road or opened it’s doors.